It could be described as the ability to shape the preferences of others and attract them so that they want what you want. It is Soft Power and it is crucial in order to create a narrative of climate change which is widely accepted. But soft power alone isn’t enough: we need smart power, a combination of soft power and hard power. Prof. Joseph S. Nye (Harvard’s Kennedy School of Government) talks about the role of transnationl institutions, the new american course on climate policy and “How could we get everybody into the act and still get action”. “We are going to have to use a variety of international institutions and focus the European phrase, Variable Geometry” –
